10 March, 2017
Yumn is an intimate version of Kulsum Hussin’s (an experienced restaurateur) Yumn Brasserie. The vision was to produce an outstanding food and service experience for the local community. The branding was created by Filthy Media
“Our brief was to create the perfect look and feel for Yumn’s sibling; A contemporary restaurant that has a strong connection to its parent site.
The logomark came from moving the original Brasserie branding forward, making it cleaner, sharper and a more recognisable brand. The roundel, which stemmed from the act of eating, created a modern feel and became a versatile device for the application of the identity. The supporting brand pattern is a graphic representation of a wall detail from the original brasserie. Working with retail design company Metamorphosis, we used the pattern to create a synergy between the brand identity and the restaurant interior – applying it to menus, window manifestations and a feature wall.”
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