10 September, 2016
Yes, their name is VÄG, and yes, they know what it means. But in Swedish, it means road, which is the former name of this psychedelic rock band. Their double entendre name appears on band merch, and a gritty 70s sound was Snask’s inspiration for the logotype, identity, and album cover of their latest release.
“Here’s our latest case for the rock band VÄG. Yeah, I know it’s short for Vagina but that was never our intention when we renamed them. Their initial name was Road, after hiring the famous producer Johannes Berglund he changed them into singing in Swedish. So we just translated their name to VÄG, which means Road in Swedish. T-shirt sales skyrocketed when people came by our studio just to get a chance to buy t-shirts with the VÄG-logotype on the chest.”
“We wanted dig deep into a 70’s visual style and went all in on a classic flower power logotype. The logotype was developed into a psychedelic pattern/animation that was used for backdrops and screenings in live shows. The band has now played gigs in France, Slovakia, UK, South Africa, Spain, Germany, USA and Switzerland.”
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