24 February, 2016
Shuang Shuang is London’s first introduction to Chinese hotpot, a family favourite in China and East Asia. It’s a social and fun way of eating, which has been missing from the capitals dining scene.
Collaborating with an established restaurateur, ico Design created a beautiful experience for this new restaurant, creating the complete brand. The chose the name Shuang Shuang’ which is a play on Chinese slang – roughly translating as ‘feeling good, with a bit of oh yeah!’; exactly the sense of fun and enjoyment they wished to instil in customers.
The visual identity is inspired by contemporary Chinese culture, combining commissioned artworks by U.S. based artist Xochi Solis and a graphic labelling system that brings clarity to the menu and processes. The overall experience is easy and enjoyable, the perfect hotpot for both novices and natives alike.
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