24 March, 2018
Riso D’uomo, by Here Design: “Growing authentic, great tasting carnaroli rice is at the heart of Riso D’uomo’s mission to make eating Italian risotto the very best possible experience. Our ambition, then, was simple: create a vibrant, contemporary brand that stands apart from the more conservative and conventional approaches to rice packaging.”
In the 1300s, on Milan’s immense plain, monks of the St. Barnaba Monastery began building the Cascina Basmetto, just as the city’s Duomo (cathedral) was being designed. More than 700 years later, Riso D’Uomo still cultivate the same land today, with care and dedication, using traditional artisanal methods and growing their grains in harmony with the seasons.
Stewardship, respect and preservation are at the heart of the brand’s mission, and our brief was to turn them into a vibrant, contemporary rice brand that stands out from the relatively plain rice crowd.
Our big idea was to rewrite the rice design rulebook and use bold line, solid shapes and appealing colour in a way that truly stands out. Our tile shapes are taken directly from the Candoglia marble floor design of Milan’s Duomo itself and therefore have real Italian and architectural resonance. To these iconic shapes we added simple geometrical rice patterns to anchor the product and celebrate the love of eating Italian rice well.
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