23 August, 2016
Kimski beautiful new branding has bee created by the team over at Franklin, a design studio based in Brooklyn, NY.
“The most iconic corner in Chicago’s Bridgeport neighborhood, Kimski is the Polish-Korean love child of Ed Marszewski and chef Won Kim. Serving up street food as creative as Polish sausages with kimchi sauerkraut and pierogi-potsticker hybrids, the restaurant and the brand needed an extra helping of graphic weirdness. We designed an identity system that mashed-up the two cultures – building an illustrated library of food and typography that lives on everything from chopsticks and pins to environmental graphics and ephemera.”
Although the mash-up of two cultures is not unusual, fusion food has been around for a while, Franklyn benefitted from the unique meeting of two very different cultures and made the most of this with an unusual collision of illustrative styles.
Heavy forms and fine lines, reduction and detail, a strong sense of the geometric and the liner, texture and shading, space and image, a curious combination of colour and a mix of loose pattern and the more structured secure distinction, brand character rooted in its menu, and visual variety in a way that is playful but fairly sophisticated. These work well as flat panels in print, backlit and as neon signage, and on both black and white backgrounds.
Comments