Haudegen beer

In the new lineup of Haudegen beer faced two epochs. The ancient tradition of brewing and uncontrolled club parties. Months spent in the basement of the monastery and non-stop crazy night party.

Two major problems are solved while design creation:
– To combine modern, trendy design approach in solving the traditional approach for beer

– To visualize the taste of beer in the package

Constantin Bolimond designed this fun packaging for Haudegen, a modern beer with some innovative flavors. Each patterned design is intended to reinforce the unique flavor of each variety of beer. The design also embodies the marriage of modernity and tradition. The juxtaposition of the main logotype (reminiscent of German blackletter fonts) and the fun graphic pattern provide for an updated contemporary look that we can all raise a glass to.