2 April, 2016
A new set of Simpsons Idents have been created by LA based creative studio, Laundry. They have been created for American TV network FX to promote all The Simpsons episodes ever made being available on the channel. They have created a mashup of Simpsons characters with an explosive energy that perfectly reflects the show itself. Combining the shapes and colours that have become synonymous with the Simpsons over the years.
“We are completely infatuated with all things Simpsons. The challenge when branding for a culturally iconic brand like The Simpsons is keeping it recognisable visually but surprising tonally,” explains Laundry.
“We designed and sketched several dozen ways these graphic idents could go. Influences ranged anywhere from Pinterest Simpsons searches to discovering fan art on Instagram,” the studio says. “We came to an agreement with the client that where the drawing style would feel intrinsically Simpsons for brand recognition, the more abstract and weird we could be within that, the more memorable.”
Comments