31 May, 2016
Café De La Corte is a family owned, single origin coffee farm in Colombia. The branding was created by The Collected Works, a New York based design studio who created a mark that was based on their family crest.
“They had a limited budget, so we developed an identity and packaging system that was affordable to produce on everything from their bags to their cards. By using a standard black tin, different coffee blends and roasts could be identified with a strip of adhesive tape — reducing the costs of producing different packages.”
“The bag colours and typography shift in colour, to identify their respective roast. Overall, it was a system that was also accommodating to future blends, products, and could expand as the family company grew.
In return, they paid us in free coffee. Sweet delicious coffee.”
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