design & stuff

For the second consecutive season, Pentagram has created the visual identities for the British Fashion Council’s three showcase events, including London Fashion Week Men’s. Built around the campaign idea of ‘discovery’, Pentagram’s work for Autumn/Winter 2018 celebrates British fashion’s extraordinary new talents, contrasting the emergence of their voices against London Fashion Week’s prestigious history. As with […]

The situation In a world where businesses struggle to reach teenagers, Factorie was famous for its youth culture. Unafraid and unapologetic, it resonated with its customers in a way few brands do. So when Factorie’s audience started to grow up, the brand did too. It became a little more mature. Slightly more sensible. Less teenage angsty, and […]