design & stuff

YO! Sushi has a new branding designed by London based studio & SMITH. The Idea: YO! Sushi is a place where people can experience a true taste of modern Tokyo. The brand idea and menu launch campaign centred around ‘This is Tokyo’ as a concept. So this meant… We hero-ed the authenticity of the dishes on […]

O Street is a design and direction studio based in Glasgow and London. They’ve recently redesigned their branding using road lines, an often overlooked craft that we see everyday, but would rarely stop to take notice. You might remember this video from 2014 of a couple of road liners in London executing perfectly the word “BUS […]

Shuang Shuang is London’s first introduction to Chinese hotpot, a family favourite in China and East Asia. It’s a social and fun way of eating, which has been missing from the capitals dining scene. Collaborating with an established restaurateur, ico Design created a beautiful experience for this new restaurant, creating the complete brand. The chose […]

Biju Bubble Tea Room’s founder saw an opportunity to create a fresher, healthier bubble tea: brewing every tea fresh, using milk not creamer and ditching the artificial additives. His research led to drinks that are (literally) bursting with flavour and far fresher than those of many competitors. ico Design, a creative studio based in London developed […]

Incite is a strategic research consultancy who aim to unearth and interpret insights about brands and business’ to help them think more clearly, plan more effectively, and create real, lasting change. And so the core of the identity communicates what they do: they make the complex simple and inspire the right decisions. ‘Squaring circles’ is […]

Two books. One a novel, one photographic. The Lifecycle: A Thousand Dawns. Chronicling the epic story of a four year, 40,000km worldcycle adventure. This really does sound like an adventure worthy of this beautiful design, the cover and typography fit perfectly to the story that is being told, and the photographs have been laid out in a way […]

Who doesn’t like a bit of handcrafted beer, and recently there seem to be more and more popping up every day. Daniele Simonelli began brewing beer years ago, which has now led to the production of Big Belly Band beer. He’s created a beautifully professional look which manages to retain the hand crafted feel, with […]

Tasked with the responsibility of visualising ITV2 as the naughty sibling of the ITV family, ManvsMachine created a badly behaved and intriguing channel brand system that disregards the norms of scheduling. Other than the fact that all these idents are individually stunning, the thing that really sets this project apart is the way these are cut together for the TV. Rather […]