Paris Convention and Visitors Bureau

Paris Convention and Visitors Bureau was created in 1971 at the joint initiative of the Paris City Council and the Paris Chamber of Commerce and Industry*. It carries out three specific missions : Welcome and informing visitors, and promoting the destination in France and abroad.

Last July, a consultation was launched to revise the graphic design of their editions. Of the three concepts we’d presented, the most minimalist direction was selected.

“Our first question, of course, was whether or not to use the symbol of the Eiffel Tower. It’s difficult, without the great lady, to communicate effectively about the destination ‘Paris’ to an international audience. However, we were aware of entering a visual territory that could be considered overused, and that bordered on kitsch.
We opted for simplicity and concentrated on a typographic design that suggests a Parisian skyline : the drawing of the “A” directly evoking the Eiffel Tower. The result is a minimalist typogram.”