15 December, 2015
El Bolero is a Mexican restaurant in Dallas that has been branded by Mast, a small design firm based in Denver. A bolero is what they call the shoe-shiners in Mexico City. For the founders of the restaurant, this was the perfect name for the combination of authentic Mexican street food and friendly, welcoming service they provide. El Bolero offers an upscale take on Mexican food that deviates from the usual tex-mex found all over the Dallas metroplex. The logotype and brand patterns are inspired by the fragmented patterns and textures found in authentic Mexico City textiles. The copper seal, depicting a bolero, is heavily inspired by the official seal of Mexico City itself.
In addition to the usual restaurant brand and collateral set, we created a product line for El bolero inspired by the chef’s menu and ingredients.
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