30 November, 2016
BrewDog ABSTRAKT, More art than beer.
“Highly respected and collected within the industry, ABSTRAKT beers are released small batch and limited to a few experimental brews per year known by a unique release code. O Street, a design studio in Glasgow, were asked by BrewDog to develop a new identity system and packaging style.”
Liquorice & Blackcurrant. Coconut & cacao. Oats & milk. With wildly satisfying flavour combinations, the whole idea behind ABSTRAKT is to push the envelope on what we expect from beer. We wanted to bring this idea into the design—and blow it up.
BrewDog chose a creative route based around a colourful custom typographic system.
Custom type features prominently on the bottle with stroked out glyphs revealing the latest batch code edition.
The bottle is embossed with the BrewDog marque.
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