19 September, 2016
Seriously Unsweetened Sparkling Water is sparkling water with natural flavours and none of the mystery additives of other beverages, so LMNOP Creative developed packaging that would feature its natural goodness.
“LMNOP partnered with beverage maker Tiny Kitchen Brands to create the packaging for a different kind of sparkling water. Unlike most sparkling waters on the market, Seriously Unsweetened is made without sugar or funky sweeteners and its flavours are extracted from fresh USDA organic produce, not chemically produced ‘flavours.’ So, for the branding and packaging design we created something that reflects the fresh, pure, and authentic nature of the brand.”
“We created minimalist vector illustrations to be featured boldly, as the centerpiece of the label. The simplicity of the illustration style reflects the mission of the brand: no-nonsense, straightforward ingredients that make for a refreshing, authentically fruity taste without the calories. The logo is set in a Bebas Neue, a clean, condensed sans-serif, which we added a bit of a playful curve to, toning down the seriousness of Seriously. Tying it all together is perhaps our favourite little tid-bit of the branding, the ‘zero calories’ X twist off cap, with a surprise #srsly underneath.”
“Philip Crouse’s goal has always been to offer restaurants the best tasting, highest quality beverages available. Over the past four years, he built Cup & Compass, which produces organic tea and lemonade concentrates for restaurants. Seriously Unsweetened grew from conversations with his customers and his own personal love for sparkling water.
In crafting the product line, he very carefully selected only the highest quality organic ingredients – and never any artificial sweeteners or “natural flavors.” Seriously Unsweetened offers the satisfaction of a bubbly refreshment, without the added chemicals and sugars typically found in sodas and other flavored drinks. We’re proud to use fruit extracted from fresh USDA organic produce. And we give 1% of sales to environmental non-profits because we like to be nice to our planet, seriously.”
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