6 September, 2015
Amie is a small, small town specialty bakery. In their words: “the only thing we enjoy more than baking for our neighbour is spending time with them. We also put a lot of care into what we feed our customers. At Amie we make everything from scratch and in small batches. We use local ingredients from artisans who, like us, are passionate about what they do.” This really comes through in the new branding. It’s a beautifully crafted finish with the attention to details that I’m sure resonates in their baking. The design was done by a small brand and design agency based in Nashville called Peck & Company.
A little bit about the bakery’s owner Amie:
Amie Smith has always loved baking and watching friends enjoy her creations. Maybe it’s because of her lifelong obsession with Julia Child, or maybe it’s because she grew up elbow-deep in her father’s stockpots of batter. Either way, after more than two decades of working as a corporate writer in Manhattan and a teacher at Northeastern University, this pastry chef at heart couldn’t ignore the call any longer.
Today, with a degree from the Institute of Culinary Education, Amie is on a mission to share her love for “real” pastries. In her words, “If you haven’t tasted real pastry cream, you probably think the vanilla pudding you’re buying is delicious. But once you taste the real thing, you can’t go back.”
Whether she’s baking for others, or showing people how to prepare real treats for themselves, Amie’s at her best when she’s in the kitchen, right back where it all began.
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